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R.C.M.M Group

Our work

Real results, shared honestly

R.C.M.M Group launched in September 2026. These are selected projects delivered by our owner, Richard Charles Mitchell, before the agency was founded. They show the approach we now bring to every client.

Case studies

Selected projects delivered by our owner, Richard Charles Mitchell, before R.C.M.M GROUP LTD was founded. Client names are withheld for confidentiality.

  1. Case study 1 · Online direct-to-consumer (DTC) fashion brand

    E-commerce brand recovery and scaled acquisition

    +180%

    Return on ad spend in 90 days

    The challenge

    Organic reach was falling, customer acquisition costs were rising, and negative online reviews were holding back conversions across social platforms and search.

    The strategy

    • Improved how the brand responded to reviews and comments across search and social, rebuilding customer sentiment.
    • Overhauled the social media presence with high-converting video assets and targeted Instagram and TikTok creative.
    • Built retargeting funnels backed by real-time performance tracking.

    The results

    • +180%

      increase in return on ad spend (ROAS) within 90 days

    • 3.5×

      increase in organic direct traffic as brand sentiment improved

    • 6 figures

      monthly revenue reached, with sustainable customer acquisition

  2. Case study 2 · SaaS / cloud solutions provider

    B2B enterprise lead generation and brand elevation

    +45%

    Qualified demo bookings in 60 days

    The challenge

    A high-value enterprise service that struggled to reach high-intent B2B decision-makers and to stand out against established industry giants.

    The strategy

    • Designed an executive-level content strategy using high-production video, case studies and thought-leadership posts.
    • Ran targeted LinkedIn and Google Ads campaigns leading to interactive landing pages and demo bookings.
    • Set up automated lead-nurturing workflows to score and qualify inbound prospects.

    The results

    • +45%

      increase in qualified demo bookings within 60 days

    • $1.2M

      in closed/won contracts from the pipeline generated over two quarters

    • −32%

      reduction in cost per lead (CPL)

  3. Case study 3 · Multi-location hospitality and restaurant group

    Local chain foot traffic and digital presence turnaround

    3.8 → 4.7

    Average Google and social rating

    The challenge

    Inconsistent digital branding across eight locations, few online reviews, and low engagement on Instagram and Google Business Profiles.

    The strategy

    • Standardised social media branding, content calendars and location-based local SEO.
    • Launched localised Instagram Reels campaigns built around signature dishes and offers.
    • Introduced an automated feedback process inviting every guest to leave a review, with a fast-response routine for resolving any issues raised.

    The results

    • 500,000+

      localised video views on Instagram Reels within six weeks

    • 3.8 → 4.7

      rise in average Google and social star rating

    • +28%

      year-on-year increase in weekend foot traffic and table reservations across all locations

Our promise on case studies

  • Real projects only

    Every case study is a genuine project. We never publish made-up results.

  • Numbers in context

    Results are shown with the time period and what was measured.

  • The full story

    The challenge, what was done and what changed as a result.

Overhead view of two colleagues working side by side on laptops at a wooden table

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