When you are launching a business it is tempting to jump straight into social posts and ads. But a few foundations, put in place early, will make every later effort more effective. Here is where we suggest you start.
A clear, simple message
Can you explain what you do, who it is for and why it matters in one or two sentences? If not, start there. A clear message makes your website, ads and conversations with customers far more persuasive.
A website that does its job
Your website does not need to be big. It needs to load quickly, work well on a phone, explain your offer clearly and make it easy to get in touch. It should also show who you are: in the UK, limited companies must display their registered name, number, place of registration and registered office address.
Being easy to find
Claim your free Google Business Profile, make sure your business details are consistent wherever they appear online, and give each page on your site a clear title and description. These small steps help both search engines and customers.
A way to stay in touch
Not everyone is ready to buy the first time they find you. A simple, permission-based email list lets you keep in touch with people who are interested. Always ask for clear consent and make unsubscribing easy.
Measurement from day one
Decide early what success looks like and how you will track it. Even a simple monthly check of enquiries and where they came from will help you invest more wisely over time.
Start small, then build
You do not need to be everywhere at once. Get the foundations right, pick one or two channels that suit your audience, and build from there.
Want help getting started? Book a free consultation with us.